Success

1.Communication
VOCABULARY
1. Liam is a very articulate /responsive speaker. He expresses his ideas clearly
and effectively.
2. The product presentation was rambling /sensitive. It included a lot of useless
information, and no one really understood the point.
3. Your talk is limited to 10 minutes, so you need to be responsive /succinct. If you
don't stick to the point, you won't have time to say everything.
4. Bill is extrovert /focused, so he really enjoys giving presentations. He loves being
the centre of attention and talking to people.
5. I'm afraid I still don't know anything about the launch. The Marketing Manager
gave a presentation about it, but he wasn't very hesitant / coherent. I don't think
he was prepared.
6. I've asked Elise to attend the meeting. She's very persuasive /inhibited, and I think
she can get a good deal for us.
7. I really enjoy listening to Pietro negotiate. He's reserved / eloquent and knows the
business very well, so he speaks with great authority.
8. To be a fluent /concise speaker, you need to practise speaking so that your words
flow naturally.
9. Veejay interrupted /confused Simon's talk and asked several questions. He should
have waited until Simon had finished.
10. Let's not clarify /digress from the main point. We haven't got much time.
11. Speakers can explain /engage the audience by telling interesting personal stories
and by making eye contact.
12. You have to concentrate and listen /ramble to the questions the audience asks.
IDIOMS
1. bush
2. grapevine
3. stick
4. mouth
5. wall
6. wavelength
7. loop
8. picture
SKILLS
1.g 2.c 3.h 4.i 5.b 6.j 7.a 8.k 9.m 10.f 11.l 12.e 13.n 14.d
2. International marketing
VOCABULARY
1.j 2.a 3.e 4.b 5.i 6.h 7.d 8.g 9.f 10.c
NOUN COMPOUNDS AND NOUN PHRASES
1. We're launching a really impressive product range.
2. The sales forecasts are very good.
3. We want to increase brand awareness.
4. We're doing extremely thorough market research.
5. They created a hugely successful advertising campaign.
6. We've just introduced a new customer loyalty card.
7. He thought of an absolutely brilliant advertising slogan.
8. They're entering the highly competitive online shopping market.
SKILLS
1. Purpose 2. Achieve 3.Think 4.Suggest 5.Great 6.Best 7.Back 8.Mind 9.Stage
10. Absolutely
3. Building relationships
VOCABULARY
1.Cement 2.Create 3.Begin 4.Endanger 5.Promise 6.Disrupt 7.Establish 8.Allow
MULTIWORD VERBS
1.c 2.h 3.d 4.b 5.g 6.a 7.f 8.e
Cultures 1: Doing business internationally
1.local 2.product 3.rip-off 4.reliable 5.patient 6.relax 7.direct 8.flexible
p. 36 Ex. A
Independence, perseverance, motivation, purposefulness.
The most important traits to be disciplined, luck, nepotism, perseverance,
purposefulness.
p. 36 Ex. B
I consider Bill Gates as a successful business person primarily because he is one of
the richest persons in the world today (he also has been the richest person in the
world in a row for several years). Besides, it is Bill Gates who has built the world's
largest software business, Microsoft, through technological innovation, keen
business strategy and aggressive business tactics, which indeed make him one of the
most successful business persons in modern times.
p. 36 Ex. C
exotic holidays, expensive jewellery, luxury home(s), mixing with famous people.
p. 36 Ex. D
1. is always making money and increasing its profit.
2. is often the market leader.
3. is moving forward and interested in innovation.
4. has a motivated workforce.
5. has a loyal customer base.
6. has a world-famous brand and an instantly recognizable logo.
7. is sues shares which are worth millions on the stock market.
8. has its headquarters in a prestigious location.
9. has branches and subsidiaries all over the world.
10. treats its employees well and is people-oriented.
p. 37 Ex. A
Renamed, overconfidence, outperform, co-founder, underestimated, ultramodern,
misinformed, ex-businessw, devalued.
p. 37 Ex. B
1. .too much over
2. Better more than out
3. Badly mis
4. extremely-ultra
5. former-ex
6. opposite de
7. with- ex
8. Too little under
9. Againre
p. 37 Ex. C
2. Boss
3. Decide
4. Lose
5. Look
6. Win
7. Big
8. Staff
9. Grow
p. 37 Ex. D
1. Several sales staff underperform year and didn't meet their targets.
2. Smith and Turner were the two co-outhorof the report.
3. We will relaunch our product as soon as we have finished the modification.
4. We overestimated the number of people who would buy our product in Asia.
5. Because the company has been mismanaged for years we are close to
bankruptcy.
6. They had to outbid their rivals to take over the company
7. Our Ultra-modern factory has state-of-the-art machinery.
8. My ex-boss was impossible to work with, so left the company.
9. There is much more competition in deregulated financial markets.
p. 38 Ex. А
Carlos Slim is probably the richest man you have ever (never) heard of. The major
influences on his life were his father, Julian, who was born in Mexico(Lebanon),
and Jean Paul Getty. He studied finance(civil engineering) at Harvard University
(University in Mexico City) and on graduating set up as a stockbroker. He made a
lot of money in the Mexican recession of 1982, selling(buyng) his assets in the
middle of the crisis. In 1990, Slim gained control ofTelmex, which owns 90% of
Mexican telephone lines and is the largest part of Slim's empire. Slim is also
involved in charity through his Carso Foundation.
p. 38 Ex. B
1.b 2.g 3.e 4.f 5.d 6.a 7.c
p. 38 Ex. C
1. buying spree
2. annual sales
3. turning point
4. economic crisis
5. global recession
6. retail outlets
7. business acumen