?J&j?) Q%&_@pH ?J %&(H?(X)L &?)pH%()QHQ - 2010, >+6 49, :7 5.1 Q7]7*7 ©/+* *+6 8*> ;7*+: ¨*+/+67:*7: 8 :*>© ¦"/ Abstract. The Tbilisi market of compact discs (CD) and the problems of pricing on this market were studied. The price movement is described by function of random variable. CDs maintain a balanced current prices and price changes have random accidental character. To determine the market indeterminacy there were singled out the effectiveness levels. From the practical standpoint it is expedient to introduce the hypothesis of effectiveness of the intellectual property market. There was defined a group index of competitiveness of CD by technical and economic characteristics as well as coefficients of competitiveness and was formed a competitive row of CDs. The market risk for specific category of CD can be measured with use of the - coefficient. To reduce risks it is expedient to apply diversification, insurance, immunization and other relevant methods. 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Q%&_@pH ?J %&(H?(X)L &?)pH%()QHQ - 2010, >+6 49, :7 5.1 kij i •ij (3) i•ij ", k ij - #8; i ij - "##/ #8 $ # ) ); - "##/ #8 $ # Q i•ij ) k12 1,46 k13 1,88 k14 2,08 k15 k 24 1,17 k 25 0,93 k 34 12,51 k 35 * #7 / ! $: 7 1,12 k 23 0,86 k 45 1,15 1,89 #8 ' #¤ CD-R Verbatim > DVD-R TDK > CD-R Samsung > CD-RW ACME ! 7 $ #¤¤ . *! ) 7¤ ¤ ¤7, ! - !/ #87¤. # 7 #87¤ $. #7 78¤ #/ (Pp), 8 !7/ (Pv) # (P) ! . ) ' ¤, , 7/ ! 7 ¤7 : R = P – Pp (4) !" #! #87¤ $ 7) , )!W)! 8 7, " !" #! / #87¤ 7 / #87¤ Q , ¤, #¤ , " 7 $. 8¤+ Q , 77 !!! $ / ". 77/ / " #- ' ¤ #W¤ ¶-Q. $'/ " $ ' ##8¤ 87/ ¶-Q, 7/ #! 8/ #87¤ " + 8W/ #87¤ 7 $. ( 7+" #! ' 7¤ # 7 ! '" ##!!, ! 7 $. 7 $ WW , ' !¤ ' ), #7 -), # !, ' 7¤ W 8: Pe = Pw + ¶ (Pm – Pw), (5) ", Pe - '! #87¤¤ (Expected Profitability) # / " ##!!; Pw - 8! #87¤¤ (Without Risk Profitability) # ; Pm - ! #87¤¤ (Middle Profitability) 7 $ W #; ¶ - "-Q. - 206 - ?J&j?) Q%&_@pH ?J %&(H?(X)L &?)pH%()QHQ - 2010, >+6 49, :7 5.1 (Pm – Pw) #¤ - 7! #!, ! ! 8" # ##!!; (Pe – Pw) #¤ – #!, ! ! 7 #'/ ##!! #7, -). ! ¤+! 7 $ 8) #¤¤ 7 #87. , , ) . $ # !, # # -), # / 8) ¤, 7 ) # #, , 8 ) #8, '/ #87. " #7, -) ¤+ # #, #Q, " #8 ) ' ", " " ¤+¤ '7/ ) # #. , Q7/ # ¤7) )! W !!, 7 W ' ##"/ #87¤¤ '" -), # / #¤/ / # . £ ¤ #!/7/ ). *¤ ' 8": !¤ !!! #!//, " #7, -) !!! Q7. Q#¤7) 7) ' ¤, # #¤ / ¶-Q #) # / /¤¤, ! W 8 7 ¤" . , 7+ 7 ! 87! Q7) # # 87 7) 7, )! ) ! 7/ #¤ # 8¤. r7]7+87 [1]. ¦.6. 7 #7 8)"" , "/ 8% ¤" ¦. //(W # ¤/ 8. 07 3III 0'/ #/ . ;, 2009, .64-69. [2]. Chiladze G.B. Economical Aspects of Evaluation of Patent. Tbilisi State University Publication. Economics, ¢ 12, Tbilisi, 2005, 7-13 p.p. [3]. Chiladze G.B. Some International Aspects of Regulation of Intellectual Property. International Journal “Economics” ¢7-9, Tbilisi 2007, 109-115 pp. [4]. Chiladze G.B. Economic and Legal Aspects of License Agreement. International Scientific-Analytical Magazine “Sakartvelos Economika” ¢9 (118), Tbilisi 2007, 4547 p.p. [5]. Chiladze G.B. Some Aspects of use Intellectual Property for the Purpose of Business. International Journal “Economics” ¢7-9, Tbilisi 2007, 31-37 p.p. [6]. Chiladze G.B. Doctoral Dissertation (DBA). Tbilisi, 2009 w8 *+/>8*>7: *. ¦"/ , 8 !, #, # ))/ ¦7/ ( 0800 #% . ^.', 106; .: (+995 32) 606052, Q-#: prof.chiladze@yahoo.com; ¦7/ ¤ ( 0162 / . _. ]+, 3/5; .: (+995 32) 606052 _+*]8;=> : ::/78/. - 207 -