Ericsson Business Communication Suite (BCS)

The next generation of enterprise communications
INCREASE COST and Productivity Efficiency through
UNIFIED Communication in the cloud
Ioannis MAsMANIDIS - Ericsson HELLAS
TELECOM MARKET IN Greece
Mobile Blended ARPU
Economy
35
30
25
20
› Real GDP : (-3.5%)
› Population : 9.3Mn, 0.5%
15
10
5
Q210
Q110
Q409
Q309
Q209
Q109
Q408
Q308
Q208
Q108
Q407
Q307
Q207
Q107
Q406
Q306
Q206
Q106
0
GREECE - M OBILE ARPU 20 0 7- 20 0 9 & DATA
ARPU 20 0 8 - 20 0 9
Operator
2 5 ,0
23,4
20 ,1
2 0 ,0
18 ,7
› Service Revenues : (-10%)
› Average EBITDA : 33% (-5%)
15 ,0
10 ,0
5 ,0
1,9 1
2,73
0 ,0
20 0 7
20 0 8
M OBILE ARPU
20 0 9
DATA ARPU
› Saturation
› Penetration: Mobile : 185%, Fixed: 52%
› Fixed BB : 20%,
No of
Enterprise
No of
employees
Telecom
Micro
820,021
1,538,632
Small
25,789
459,784
Medium
SME
Large
Total
3,579
312,489
849,389
2,310,905
431
343,810
849,820
2,654,715
› Characteristics:
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 2
›
›
›
›
RPM : 0.11 Euro, (-17.2%)
Churn : 3.3%
Data ARPU : 09: €2,73
ARPU : Q2 10: €14.4, (-15,3%)
ENTERPRISE Market POTENTIAL
Total global ICT spend per sector
ICT - Information and Communication Technologies
994 BUSD
Source: The Digital Economy Fact Book
10th_Edition, by pff.org, 2008-2009
Personal
Communication
Consumer
IPTV
Media
On-line
Home
Advertising
Expand into
335 BUSD
new
Bank &
Finance
Transport
168 BUSD
value chains
Utilities
Healthcare
Government
152 BUSD
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 3
106 BUSD
285 BUSD
EMPOWERING THE ENTERPRISE
GLOBAL Enterprise Communication trends
Mobility is
Mainstream
Integration of IT
& Communications
Collaboration is
A driver
Consumerization
of enterprise
communications
OUTSOURCING
Office anywhere – meetings at unplanned
location
Enhanced operational efficiency and customer
experience
Ability to foster & leverage newly synthesized
ideas, products, services, and processes that
may potentially act as an accelerator of valuable
change
Young employees consumes services like
consumers
Enterprise communication becoming more social
Organizations more interested in what value
technology delivers to their business and not
technology itself
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 4
Ericsson offerings supporting the path to
Dynamic Unified Communication
• Build brand
• Integrated user experience
• Competetive & Bundled solutions
Business
Communication
ENTERPRISE UC
Suite
INTEGRATION
Value Creation
COMMUNICATION
INTEGRATION
MOBILE Integration
IP Telephony services
Integration with business processes
CS
IP / Broad
Band
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 6
IMS
IMS Services in The Cloud
Architectural view
Collaboration
Mobility
Business Voice
Location Based Services
Work Force Management
Call Center, e - Health
Consumer RCS, Gaming
Horizontal Application Layer
BCS
IM
PGM
PTT
LBS
HTTP,
SOAP,XML
…
INTERNET
Web 2.0
Game
ISC
Diameter
Network Assurance
Network Provisioning
HSS
PSTN
SIP
CSCF
TSS
MGC
User & Service mgmt
Charging & Mediation
DNS / ENUM
Operator
IMS
Cloud
SIP
H.248
TDM
RTP
MRF
Network &
Services
Management
ABG
A-SBC
SIP
MGW
MSC
smart phone
clientss
RTP
Voice + Data
(DSL, FTTB, other)
Enterprise
Domain
PLMN
Enterprise 1 ………………………….. Enterprise N
MS
IP Phone
PC Client
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 7
Business Communication Suite (BCS)
ONE STOP SHOPPING FOR the ENTERPRISE
Business Voice
Mobility
-Improved team responsiveness
-Optimal accessibility
-Rich multimedia services for mobile
phones
-Convenient communication
-True convergence
- Anywhere, anytime, anybody
Collaboration
Conferencing
- Communication efficiency
-Team Collaboration
- User centered communication
- Multimedia conferencing
- Office integration
- Virtual collaboration
One Common Package for Unified Communication
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 8
BCS Business Voice
VIRTUAL PBX IN THE CLOUD
› Multimedia Communication
› Virtual PBX
› Private numbering plan across different
accesses and terminals
Agents
Manager
› Call distribution groups
› Auto attendant services
› Call Assistant
Assistant
End User
Administrator
› Preventing non business related costs
› Self Care
› Flexible Charging Schemes
Company responsiveness and Customer satisfaction
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 9
BCS Collaboration
Common user experience across devices
Presence & Social Status
- See availability of your colleagues
- Choose the right communication
Exchange calendar integration
- Automatic update of availability
- ‘’Busy in a meeting’’
channel
Corporate directory search
Communication log
- Quick access to all your colleagues
- Always up to date contact information
-Common history log on all communication
methods“What did we decide upon last time”
Messaging and file sharing
Rich Communication Suite
-Noise environment? Send an instant
-Prepared to support the RCS community
message
The right information anytime anywhere
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 10
BCS Conferencing
Efficiency and Productivity
Integrated Conferencing
› Audio Conferencing
› Video conferencing
No need for
special equipment
Share a movie
Share your favorite site
DOC
Conference
One Click to Conference
Share a document
Record your session
Exchange files
White-borading
› Data Conferencing
› Ad hoc (instant) conference
Office & Calendar integration
› Schedule conference
(BCS Client, Outlook)
Contribution to a greener world
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 11
Value proposition to business
EFICIENCY THROUGH A packaged deal
› Complete package rather than best of breed
› Reduced Total cost of ownership (TCO)
› Free up resources
› Increased cost control and predictability
› Increased flexibility to changes
› Increased user efficiency
PRODUCTIVITY THROUGH COLLABORATION ANYWHERE
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 12
How do we differentiate?
Telco
vendors
IT
vendors
OTT
Webuild
buildon
on standards!
standards!
We
leverage
existing network
network investments!
existing
investments!
WeWe
leverage
deliver
a completesolution
solution –– cross
3 screens!
We We
deliver
a complete
cross
3 screens!
Ericsson Business Communication Suite (BCS) | Commercial in confidence | 2010-10-04 | Page 14
ERICSSON is Global Leader in ims
BASED COMMUNICATION
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