9.5. концепции конкурентоспособности субъектов рынка

3’2014
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9.5. CONCEPT OF COMPETITIVENESS OF TRANSPORT SERVICES
MARKET SUBJECTS: THE NATURE, APPROACHES AND MARKETING
TOOL
A. . Raushkina, Candidate of Technical Sciences, Professor of the Chair «Automobile Transport»;
I.A. Morozova, Doctor Of Economics, Professor of Chair «World Economy and Economic Theory»
Volgograd state technical university (Volgograd)
Paper is devoted to improving the competitiveness of the market for transport services entities that in the context of globalization of world markets is a critical issue for the Russian transport companies. According to the author , under conditions of
growing competition between transport undertakings is necessary to study the transport services market through systematic
and comprehensive marketing research. The article proves that market research – the most effective tool for getting feedback from the market that allows a comprehensive approach to the development of the concept and strategy development
of competition in the mouth.
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Literature
1. I.A. Morozova. Marketing support infrastructure transport market. the dissertation on competition of a scientific degree doctor of
Economics. – Volgograd, 2008.
2. I.A. Morozova. Develop and implement strategies for transport infrastructure development based marketing tools / I.A. Morozova – Moscow:
Publishing and Trading Corporation «Dashkov and Co» in 2008. – 184 p.
3. I.A. Morozova, I.A. Prikhodko. Quality of rail transport services as the basis of their competitiveness / I.A. Morozova // Regional Economy :
Theory and Practice . – 2007 . – 16. – p. 22-26.
4. I.A. Morozova. PPP as a condition factor and modernization and development of transport and infrastructure / I.A. Morozova // Volga trade
and economic journal. – 2011. – 4. – p.53-58.
5. E. Rogers, R. Agarwala-Rogers, Communication in organizations / E. Rogers. – M: Economics, 1980. – p. 63.
6. A. Smith. An Inquiry into the Nature and Causes of the Wealth of Nations. 1 T. M. Sotsekgiz, 1935. – p. 17.
7. V.S. Telyatnikova. Marketing research as a tool for competitiveness: the dissertation for scientific degree candidate of Economics. –
Volgograd 2008.
8. A. Shohov. Marketing research [ electronic resource] / A. Shohov. – 2007. – Mode of access : http://soctech.h10.ru/
Keywords
Transport; transport services market; the concept of competitiveness; market research.
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