8. . : . .:

8.
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, 2007.
:
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.:
O.V. Polyakova
The analysis of the regional market of advertising services
The basic concepts of the market of advertising services are considered, principal
views of advertising services on an example of agencies of the Tula market are allocated,
priorities of advertising services are revealed, ordering of advertising agencies on given
services is carried out, the estimation of capacity and the forecast of development of regional
advertising is given.
Keywords: the advertising market, media, advertising agencies, advertising services,
market capacity, a trend, a share of volume of advertising expenses, tendencies of
development of the market.
[339.138.017:336-057]:365.26
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865.
E.S.Seryogin
Definition of principles and criteria of segmentation of the market of premises o n the
consumer
The analysis of principles and ways of segmentation of the consumer markets is
carried out. Division on independent described by the general steady attributes and consumer
behave our of group of consumers of premises by various criteria is carried out on the basis
of revealing homogeneous needs.
Key words: segmentation, the consumer market, premises.
257