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1. ?'/&'(#, >.F. , R%&1)9'& L.B. F#3.1) 3.2 8#3.1'/.-.<: O:.9(' /.#9'' 89)A$)/':.0('6 (#$$%&'()*'<. – L.: =L=!V-"#&/)(/, 2003. – 256 0.
2. I%)9' H.>. F)3-'( 9'-.<J&2, '-' 0/9)/.A'+ 1#,.9'+. – L.:
=L=!V-"#&/)(/, 2001. – 178 0.
3. N'J('&) L.>. F)3-'( 9'-.<J&2 , 0'0/.$. 0#*')-7&#A# %89),-.&'+. – ?F3.: =21-,# ?.-F./.93. %&-/), 1999. – 354 0.
4. ?'/&'(#, >.F. PR ()( 08.*')-7&#0/7: M.)-7&#0/7 ' '--;2'+ // ?,+2'
0 #3C.0/,.&&#0/7;: #39)2#,)&'. ' ()97.9): $)/.9')-5 $.41%&)9. (#&@. – L.,
1998. – ?. 28–29.
5. H.1.9)-7&)+ 0-%43) A#0%1)90/,.&&#< 0/)/'0/'(': [0)</]. – URL:
http://www.gks.ru/wps/wcm/connect/rosstat/rosstatsite/main/population/demography/
6. =/#A' .1'&#A# A#0%1)90/,.&&#A# D(2)$.&) 2010 [T-.(/9#&&5< 9.0%90]. – URL: http://kvoberezn.perm.ru/DswMedia/ege_2010.pdf
7. P):.$ 9#00'+&. '1%/ %:'/70+ , ,%25 [T-.(/9#&&5< 9.0%90]. – URL:
http://www.strf.ru/organization.aspx?CatalogId=221&d_no=26906
F#-%:.&# 05.09.2011
O.V. Gorbunova
State National Research Polytechnical University of Perm
IMAGE AS A PART OF UNIVERSITY SOCIAL COMMUNICATION
SYSTEM
Image is seen as one of the communication tools of public relations. In our
time of reforms, demographic crisis and growing competition a managed image is
becoming an effective tool for the development of university. Creating the image
concept demands a constant study of opinions held by target audiences and
just-in-time adjustments to meet the requirements of external and internal environment.
Keywords: public relations, social communication, image, university.
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