"new" media on the process of political identification

реклама
.
.
. 2015.
3 (31)
32.019.5
DOI 10.17223/1998863 /31/4
.
,
.
«
»
,
.
-
,
«
»
.
,
.
,
.
«
»
,
,
.
:«
»
,
,
-
,
,
.
(
)
.
,
.
«
,
(Facebook,
(Twitter).
.),
»
,
-
(Live Journal)
,
-
.
.
.
,
.
-
,
«
»
,
,
,
,
-
.
«
»
.
(No. 15-33-01002)
27
2013 .
02. .49.21.0003
.
-
.
34
,
.
,
,
-
[1, 2].
,
[3, 4],
,
[5, 6],
«
»
.
,
,
-
.
,
.
«
.
»
«
-
»
,
.
.
,
-
,
.
,
«
»
[5. T. 16. C. 611].
,
.
,
«
«
».
», «
: «
.
»
-
» [7. C. 11]. «
,
-
–
,
,
,
» [7. C. 12].
«
,
-
» [8. C. 108].
,
,
,
«
“
”
,
, –
,
-
,
,
,
» [9. C. 8–
9].
,
,
,
«
.
»
,
.
-
35
«
»
,
,
,
,
,
.
.
«
»
,
-
.
.
,
-
,
,
,
.
.
.
,
-
,
,
,
,
,
.
.
-
,
,
,
,
[10. C. 93].
,
,
,
.
,
,
(
»
«
)
.
«
»
.
,
.
,
,
,
,
.
,«
»
.
,
,
.
,
,
«
.).
»
(
,
,
.
,
-
.
36
,
.
.
,
«
»
(
-
,
,
)
,
,
.
«
: «
.
»
,
» [11. C. 152]. «
»
.
–
,
,
.
(
)
.
,
,
-
,
(
).
,
,
,
-
,
,
.
.
,
,
«
-
»
,
.
,
«
,
»
.
,
.
,
«
,
,
»
,
.
,
.
.
,
.
,
,
-
,
,
.
.
«
?
,
»
,
-
,
,
,
,
(
)
,
.
,
37
,
«
,
»
,
,
,
.
,
-
,
«
»
,
,
.
,
.
,
,
.
-
,
(
-
,
),
,
.
-
,
.
,
«
»
,
.
«
»
,
.
?
(
, Twitter).
, Facebook)
(
,
,
-
,
,
.
-
,
,
.
,
,
,
.
-
,
,
,
.
,
.
,
,
,
-
,
,
.
,
,
.
,
,
.
38
,
.
.
,
«
»
,
,
,
,
-
.
,
«
»
-
,
.
.
,
,
,
,
«
,
.
,
»
,
»
«
,
(
),
.
-
.
,
.
,
,
«
»
-
.
,
.
,
,
,
-
,
.
,
,
-
,
,
.
,
,
«
»
.
-
,
.
,
«
»
(
,
).
*
*
*
,
-
39
«
»
:
,
«
»
,
.
,
,
.
,
,
,
.
,
,
,
,
-
.
(
«
»
.
)
,
-
,
,
.
,
«
»
,
.
-
,
,
,
,
,
,
,
,
.
«
,
»
.
,
,
(
),
.
«
»
,
«
»
.
-
,
.
1.
.
//
. 159–167.
2.
.
:
. 2011. . 7,
4.
:
IT//
:
. 2011. . 7, 4. C. 210–215.
3. Kirkpatrick D. The Facebbok Effect: The Real Inside Story of Mark Zuckerberg and the
World`s Fastest Growing Company. Virgin Books, 2011. 384 p.
4. Shirky C. Cognitive Surplus: Creativity and Generosity in a Connected Age. Penguin Books
Ltd, 2011. 247 p.
.
40
5.
,
.
.
(Educational Technology & Society). 2013. . 16,
. 604–616.
6.
//
7.
.
8.
.
«
:
:
2.0
. 2013. 4. . 127–135.
//
.
.
:
.
.
. .:
130. . 106–159.
:
10.
11.
:
-
4. . 10–17.
».
.,
.:
»
.
.
. 2006.
.
//
/
,
2001.
9.
«
//
2.
.,
, 2012. 240 .
.
/
.
.
.,
.
, 2012. 219 .
/
.
.,
.,
:
//
.
.:
.
, 2009. . 90–98.
:
.
. .
,
.,
:
.
Dmitriy G. Baluev. Lobachevsky State University of Nizhni Novgorod (Nizhni Novgorod, Russian Federation). E-mail:dbalu@yandex.ru. DOI 10.17223/1998863 /31/4
Dmitriy I. Kaminchenko. Lobachevsky State University of Nizhni Novgorod (Nizhni Novgorod , Russian Federation). E-mail: ert1fg2@rambler.ru. DOI 10.17223/1998863 /31/4
THE IMPACT OF SO-CALLED "NEW" MEDIA ON THE PROCESS OF POLITICAL
IDENTIFICATION
Key words: the "new" mass media, political identification, political identity, information and
communication technology, Internet.
The influence of new media on political relations, processes and institutions are growing in
the contemporary society. A proof of it could be a number of empirical cases of participation of
these media in political events of recent years. Political identification in contemporary society is
also under the influence of these media. They are giving users an access to tremendous volume
of information about political attitudes, views, events and processes. Moreover activity of different political forces could be seen in these media. The article shows the lack of clarity in the
issue of how an access to political information influences on the speed of political identification.
New media are able to strengthen links inside existing political identities. The article states that
new media is an environment where new leaders could appear. Emergence of such leaders could
be caused by activity in frameworks of the project in new media. In order to unite significant
numbers of users of these media such a leader needs to set an agenda. In that case identity will
be problem-subject character. The article state also that users of new media play an important
role in in processes dealing with political identification. Sometimes it is done unconsciously by
sharing information or opinion about some political event.
References
1. Volodenkov, S.V. (2011) Information and Communication Revolution and its Impact on Contemporary Political Process. Politicheskaya ekspertiza: POLITEKS – Political Expertise. 6(4).
pp. 159–167. (In Russian).
2. Mal'tseva, A.D. (2011) Innovations in Politics: IT-technology Governance. Politicheskaya
ekspertiza: POLITEKS – Political Expertise. 6(4). pp. 210–215. (In Russian).
3. Kirkpatrick, D. (2011) The Facebook Effect: The Real Inside Story of Mark Zuckerberg and
the World`s Fastest Growing Company. Virgin Books.
4. Shirky, C. (2011) Cognitive Surplus: Creativity and Generosity in a Connected Age. London:
Penguin Books Ltd.
5. Baluev, D.G. (2013) Politicheskaya rol' sotsial'nykh media kak pole nauchnogo issledovaniya
[The political role of social media as a field of scientific research]. Obrazovatel'nye tekhnologii i obshchestvo – Educational Technology & Society. 16 (2). pp. 604–616.
41
6. Kaminchenko, D.I. (2013) Ponimanie “novykh” SMI: ot tekhnologiy Veb 2.0 k politicheskomu znacheniyu [Understanding the “new” media, from Web 2.0 technologies to the political
significance]. Vestnik Permskogo universiteta. Politologiya. 4. pp. 127–135.
7. Men'shikov, V.V. (2006) Vlastnyy aspekt politicheskoy identifikatsii [The power aspect of
political identification]. Chelovek. Soobshchestvo. Upravlenie – Human. Community. Management. 4.
pp. 10–17.
8. Potseluev, S.P. (2001) Simvolicheskie sredstva politicheskoy identichnosti. K analizu postsovetskikh sluchaev [The symbolic means of political identity. The analysis of post-Soviet cases]. In:
Stefanenko, T.G. (ed.) Transformatsiya identifikatsionnykh struktur v sovremennoy Rossii [Transformation of identification structures in modern Russia]. Moscow: Moscow Social Research Fund.
pp. 106–159.
9. Barbashin, M.Yu., Barkov, F.A., Vas'kov, M.A., Gvintovkin, A.N., Kramarova, E.N. &
Serikov, A.V. (2012) Transformatsiya grazhdanskoy identichnosti v polietnichnom gorode: institutsional'nye mekhanizmy i institutsional'nye praktiki [Transformation of civic identity in the multiethnic
city: institutional mechanisms and institutional practices]. Rostov on Don: South Federal University.
10. Pavlikova, M.M. (2009) Paradoksy informatsionnogo obshchestva [Paradoxes of the
information society]. In: Zasursky, Ya.N. (ed.) K mobil'nomu obshchestvu: utopii i real'nost' [On the
mobile society: utopia and reality]. Moscow: Moscow State University. pp. 90–98.
11. McLuhan, M. & Fiore, K. (2012) Voyna i mir v global'noy derevne [War and Peace in the
Global Village]. Translated from English by I. Letberg. Moscow: AST: Astrel.
Скачать