. . XX . – , . XX . , . , . , , , , . , XX . : , , , XX . The article deals with history of the studies of Alexander the Great Portraiture in the XX century. The author defines the main stages of the historiography analyzing the development of methods. The article clearly demonstrates that this topic was closely connected with the historical conceptions of Alexander. The prominent role that Alexander played in the philosophy and ideology in the XXth century is an important factor influencing the artistic historian studies, devoted to this matter. Key words: Alexander the Great, historiography, ancient portrait, Classical studies in the XX century. , , , XIX – XX . XX . . 3 - – , , 5 , , - . XX . , , , , – , . , 1 ; - , – . - – « »8 . - - , . , , . , . , 7 . , . 2 4 , 6 , - , 342 : , XX 13 . . – , , , . . , – , , , , . . 1938–1939 - , - , , - . . , . »9. - , , , , , , , : , . - – , . , 1930–1940, , , - ., , - . . XX . 1947 . - . « - 14 » . , . « , , ». , - – - , . . , . , « . », « - » , , - « », . , . . , , - , - 10 11 12 , – , , : , . . . . . 343 15 , . – . , - , , – , 16 ( ), . , . , - – . , , , , , . , - , . . – , , , - . , « 1970- . 17 . 18 , , » 22 . - , , : 19 . , V–IV , - . . . .? - , – – - , , , . . . – – 20 . . , 90 », – , , 21 – 1980– . « . – 23 - , , . , . - - , , . 24 – – . - , . « ». – – , . 344 , - XX , . ». , - , , , . – . , - , , - – - . , . . , - 25 . , , . . , », . , . – , - . . , XX . . »26 : , . , , , , , . « . , , . , , - , – , - « XX . , 1 Wilken U. Alexander der Grosse. Leipzig, 1931. S. vii. Heuss A. Alexander der Grosse in der Politische Ideologie des Altertums./ Antike und Abenland. Hrsg. Von B.Snell unjd U.Fleischer. Hamburg, 1964. S. 65–100. 3 Droysen J. G. Geschichte Alexandes des Grossen. Hamburg ,1833. 4 Meyer J. Forchungen zur alten Geschichte. Band II, Halle, 1899. 5 Kaerst J. Forshungen zur Geschichte Alexanders des Grossen. Stuttgart, 1897 6 Op. cit. 7 Koepp F. Uber das Bildnis Alexanders des Grossen. 52ten Berliner Winkelnsprogramm. 1892. 8 Bernoulli J. J. Die erhaltenen Darstellungen Alexanders des Grossen. Munich, 1905. 9 Gebauer K. Alexanderbildniss und Alexandertypus. 10 Schahermayer F. Alexander der Grosse. Ingenium und Macht. Wien, 1949. 11 Wilcken U. Alexander der Grosse und die Korynthishe Bund / Sitzungsberichte des preussische Akademie. Berlin, Band XVI, 1922. 12 Berve G. Das Alexanderreich aus Prosopographische Grundlage. M nchen, 1926. 13 Tarn W. W. Alexander the Great. Cambridge, 1950. 14 L’Orange. Apotheosis in Ancient Pportraiture. Oslo, 1947. 15 Bieber M. The Portraits of Alexander the Great // Proceeding Philological Society. 1949. 93.5. . : Alexander the Great in Greek and Roman Sculpture. Chicago, 1964. 2 345 16 Robinson C. A. Alexander the Great. New York, 1949. Badian E. A. Alexander the Great. 1948–67 // The Classical World Bibliograhpy of Greek and Roman History. New York; London, 1978. 18 Hamilton J. R. Alexander the Great. London, 1973. 19 Green P. Alexander of Macedon. Harmondsworth, 1974. 20 Schwarzenberg E. Der Lysippische Alexander / Bonn Jahr, 1967, S. 58–118, 167; The portraiture of Alexander. In Alexandre le Grand: Image et réalité. Fondation Hardt, entretiens, 23, ed. By E.Badian, Geneva, 1976; From Alessandro morente to the Alessander Rishelieu. The Portraiture o Alexander the Great in Seventinth-Century Italy and France / Jwarb 32. 1969. . 398–405; Zum Alexander Rondanini oder Winkelmann und Alexander/ Wandlungen, Ernst Homann-Wedeking gewidmet, Waldsassen, 1975. S. 163–188. 21 Schwarzenberg E. The portraiture of Alexander. . 226. 22 Hölsher T. Ideal und Wirklicchkeit in der Bildnisse Alexanders des Grossen. Abhandlungen Geidelberger Akademie der Wissenschaften, Phililigosh-Historishe Klasse. Heidelberg, 1971. 23 Andronikos M. The Royal Tomb of Vergina. 24 Smith R. R. Royal Hellenistic Portraits. Oxford, 1988. Hellenistic Sculpture. New York, 1995; Pollitt J. Art in the Hellenistic Age.Cambridge, 1995. 25 Ridgway B. S. Hellenistic Sculpture. Vol. I. The Styles of ca. 331–200 B.C. Madison, Wis. 1990. 26 Stewart A. Faces of Power. University of California press. Berkeley, Los Angeles. 1993. 17 . . . – , . . - , . : , , , - . In article speculates on the current condition and problems of operative management in the agroindustrial enterprise. Also the approach aimed at enhancement of operative management harvesting and transporting works on the basis of instrumental lean has been suggested. Key words: operative management, agriculture, harvesting, information maintenance. - - . 346